For instance, if you have a website, feel free to share the pictures you’ve put up there on Pinterest. However, that doesn’t mean that it can’t be something that has been on other platforms. In other words, something that’s original and not recycled. Fresh content is defined as pins that have never been on Pinterest before. One of the biggest mistakes that businesses make is not posting fresh content.

If there is one thing that Pinterest is encouraging users to do right now, it is to create and post more fresh content.

How to Use Pinterest for Marketing FAQs.

Demonstrate fresh uses for your product.

So, as a marketer, entrepreneur or business owner, how should you go about leveraging this network to boost sales? Here are some best practices, as well as some implementation tips on how to use Pinterest for marketing. At the time of writing this post, my website this year has received 23% of its traffic from social media from Pinterest, and contrary to popular belief, in terms of both time on site and pageviews per visit, that Pinterest traffic is a higher quality than that coming from Facebook, LinkedIn, or Twitter! ( Note: These are my personal results, but Tailwind also publishes the Typical Results of Tailwind for Pinterest Members every year, so you can see exactly what the average growth rate looks like for their members by clicking here.)

No wonder why smart brands go to Pinterest for lead generation.įurthermore, considering that Pinterest is less of a social network than a discovery search engine, it can be a major generator of organic website traffic. Monetization of Pinterest’s platform isn’t as well-developed as other networks either, making Pinterest a relatively low-cost place to share ideas. However, times have changed, and increasingly Pinterest is becoming a place where a larger segment of the population goes to get ideas.

After all, until the last year or two its members were mostly Millennial and Gen-X women. Living in the shadow of Instagram, Pinterest is one of the less well-known social media sites. I was also compensated to create this post, though all opinions are my own. This how to use Pinterest for marketing post contains affiliate links, meaning that if you choose to click through and make a purchase, I will receive a small commission at no cost to you.

Pinterest social media marketing